A Ministry of Agriculture food production poster using the slogan 'Dig for Plenty'. Illustrated with a colourful box of winter vegetables, it is aimed at the amateur gardener, rather than industrial agriculturalists. 'Dig for Victory' was a campaign that ran throughout much of the war. The famous 'foot on the spade' illustration, visible in the bottom left-hand corner, took on a life of its own early in the war. The benefits of growing one's own food were stressed.